Why sustainable promotional products matter
You might wonder if it makes any difference how your promotional items are sourced and made. After all, it’s not like they’re your products, right?
Your brand is far more than your name or your product. It’s the whole package: from your brand ambassadors to your strategic alliances, from your social media presence to your charitable efforts. Reputation is everything, and appearances matter.
Customers expect promotional items to reflect a company’s philosophy. They notice if a company boasts of sustainable practices, but chooses unsustainable promotional products. A poor choice might not just fall flat: it might actually damage your reputation.
What’s inside matters
Customers are making more thoughtful choices, and are more selective about which businesses they trust. These days, people want to know companies are as good on the inside as they are on the outside.
It’s not enough any more to offer a great product or service. Individuals and organisations alike expect the businesses they deal with to be transparent, responsible, and ethical at every point in the supply chain.
Your clients assume that every choice your organisation makes reflects its values. A sustainable promotional gift gives a clear signal that social and environmental responsibility matter to your company. It frames you as a company that cares about the right things, in every area of your business.
It’s hard to overstate how much goodwill a well-chosen promotional item can generate. Sustainable products create a feel-good glow that inspires loyalty in existing customers, and builds trust in new customers.
Be a leader
If the sustainability revolution hasn’t hit your industry yet, switching to more sustainable options could create a huge point of difference from your competitors. If there’s already pressure to “go green” in your market, you can create an advantage by taking the lead instead of lagging behind.
For example, look at the way retail businesses handled the ban on single-use plastic bags in New Zealand. Some businesses complied grudgingly at the last minute. Some started offering more sustainable alternatives after legislation was announced, easing their customers into the changes. But the PR winners were the companies that took action long before the government did.
The businesses that were proactive had time to source cost-effective options, and introduce them slowly. They saved their customers from sudden disruption and annoyance when the ban took effect. And they could (and did!) push the message that they were acting because they wanted to, not because they had to. These businesses established themselves as leaders and innovators, leaving their competitors struggling to catch up.
If you have a corporate uniform, or you give out branded apparel or gifts to your employees, choosing sustainable options can have additional benefits.
Corporate choices, such as opting for a sustainable supply chain, have a noticeable effect on the company culture. When people know that their employer’s values align with their own, their attitude to work changes. Employees are more positive about the company, more engaged, and more committed.
Plus, every time a staff member wears or uses one of your promotional items, they are a brand ambassador, “flying the flag”. It’s a great opportunity to advertise your company’s principles as well as its logo.
How AMS can help
Because you can change promotional items without disrupting your day-to-day business operation, it’s an ideal way to introduce more sustainable practices. AMS makes it easy for you. We’ve done the research and partnered with ethical, sustainable producers, so you can put your trust in our accredited supply chain.
Our apparel range includes certified organic cotton fabric, and recycled plastic (RPET) instead of polyester. All our products are shipped to New Zealand in fully compostable poly bags, instead of single-use plastic bags.
Finding innovative, ethical solutions is at the heart of what we do. We’re constantly working to expand and improve our wide range of sustainable options.