Chelsea Sugar Experiences and Engagement
Chelsea Sugar came to AMS with an amazing task of helping them get younger New Zealander’s into baking, while leveraging their iconic and recently developed Chelsea Bay Visitor Centre. In partnership with Edmonds, Chelsea wanted to promote its provenance, help New Zealanders learn about food production as well as lift engagement with baking. The Goals: Expecting 60,000 visitors in 12 months, Chelsea approached AMS to produce a special memorabilia range that helps showcase Chelsea’s story but also be functional, the perfect accessory to baking, while taking a piece of their Chelsea Bay visitor experience with them.
We worked in partnership with AMS to develop a range of baking and visitor centre related merchandise. Their experience and insights were valuable in guiding us with final item selection. They sealed the deal with their quality concept presentations, nailing our brief first time. The result has been the range of merchandise supplied by AMS has been selling like hot cakes. The team are efficient, price competitive, friendly and professional.